International Dolidol

International Dolidol

DOLIDOL IN AFRICA

By accelerating its geographical diversification plan in Africa, Dolidol now has 7 production units spread across 5 countries and continues its expansion into new frontiers, particularly in Ethiopia and Uganda.

In 2016, our commitment to West Africa was strengthened with the extension of our activities in Côte d'Ivoire to serve neighboring countries. Furthermore, our presence in Nigeria was reinforced through the acquisition of Mouka, a leader in the manufacturing of polyurethane foam mattresses, significantly expanding our addressable market.

DOLIDOL, TOWARDS A PAN-AFRICAN AMBITION

On the occasion of its 50th anniversary, Dolidol proudly unveils its new signature, "Beds of Africa". This new identity reinforces our position as the undisputed pioneer of sleep and well-being, now present throughout the African continent. This change reflects our commitment to our customers and our expansion and diversification across the continent, while continuing to offer superior quality products. We are resolutely focused on a pan-African ambition, ready to offer Africa the comfort and well-being it deserves.

OUR GOVERNANCE

At AFRICORP, governance is based on key decision-making bodies:
the Board of Directors and the Executive Committee.

BOARD OF DIRECTORS

The Board of Directors of AFRICORP Industry is tasked with increasing the company's value and defending its social interest. It is responsible for defining the major orientations of the company and the Group, ensuring their implementation, and guaranteeing the accuracy of information relating to the company and the Group, while protecting their social assets.

Saad BERRADA SOUNI

President

Dirige avec perspicacité la stratégie globale de l’entreprise, pour consolider la position de la marque en tant que leader sur le marché des matelas au Maroc et en Afrique.

 
 

Omar LAHLOU

Advisor to the President

Le Conseiller du président apporte une expertise éclairée et des conseils stratégiques, pour garantir la croissance continue et le succès de l’entreprise.

Hassan BENJORFI

Vice President

Il joue un rôle clé dans la mise en œuvre des initiatives stratégiques, son engagement est essentiel pour atteindre les objectifs ambitieux de croissance et de rentabilité de l’entreprise.

EXECUTIVE COMMITTEE

The Executive Committee brings together executive and operational directors. It works closely with the Board of Directors to define strategic objectives in line with the decisions taken. This Committee coordinates the implementation of these objectives, oversees necessary adjustments in response to changes in the economic environment, and ensures efficient management of delegated authority from the general management.

Abdellatif SOUHAIL

Group CEO

il guide la vision globale de l’entreprise, supervisant de manière experte les opérations quotidiennes, stimulant l’innovation et garantissant la qualité des produits.

Walid MOUGOU

Deputy CEO Africa

Sa compréhension approfondie des nuances régionales contribuent de manière significative au rayonnement et à la croissance continue de Dolidol sur le continent Africain.

Hicham NAAMANE

Deputy CEO Growth Subsidiaries Morocco

Il assure la mise en œuvre efficace des stratégies spécifiques au marché marocain.

Chakir ELHAJJI

Deputy CEO Support

Il supervise avec diligence les fonctions de support essentielles à l’efficacité opérationnelle globale de l’entreprise.

At AFRICORP, we place the excellence of our governance at the heart of our success and commitment to our stakeholders. Our decision-making bodies strive to promote transparency, ethics, and performance to ensure responsible and sustainable management of our group.

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